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Swiffer is a registered trademark of Procter and Gamble
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About Swiffer

Swiffer is a line of cleaning products by Procter Gamble and Michael Rand. Introduced in 1999, the brand uses the "razor-and-blades" business model; whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Since 1999, the Swiffer has become a half-billion dollar brand in fifteen countries. Today, Swiffer Sweeper, Swiffer Sweeper X-Large, Swiffer SweeperVac, Swiffer WetJet, Swiffer BISSELL SteamBoost, Swiffer Dusters, Swiffer 360 Dusters, Swiffer Dusters Extender, and Swiffer Dust and Shine are used in more than 50 million households worldwide. Swiffer has established itself as both a pioneer in the cleaning systems category and a pop culture icon.

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